Lifecycle Marketing Manager
Company: VirtualVocations
Location: Grand Prairie
Posted on: November 7, 2024
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Job Description:
A company is looking for a Lifecycle Marketing Manager to drive
user engagement, retention, and expansion across their customer
base.
Key Responsibilities
Design, implement, and optimize lifecycle marketing campaigns for
customer activation and retention
Create personalized email campaigns targeting specific customer
segments to enhance engagement
Collaborate with various teams to align lifecycle marketing
strategies with company goals
Required Qualifications
5+ years of experience in lifecycle or email marketing, preferably
in a SaaS, B2C, or B2B environment
Proven track record of creating high-performing email campaigns and
retention strategies
Strong understanding of customer segmentation, A/B testing, and
data analysis
Experience with marketing automation and email platforms, as well
as user analytics tools
Ability to manage multiple projects and prioritize tasks in a
fast-paced environment
Keywords: VirtualVocations, Allen , Lifecycle Marketing Manager, Advertising , Grand Prairie, Texas
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